Women find men in red more appealing - study

	Tweet

Men wanting to catch the eye of women should dress in red, a color that new research shows makes them more alluring to the opposite sex.

Women in the United States, England, Germany and China said they found men pictured wearing red, or framed in red, more sexually attractive than in other colors, the research published in the latest issue of the Journal of Experimental Psychology showed.

Andrew Elliot, an author of the study from the University of Rochester, said red was thought to be a sexy color for women only.

"Our findings suggest that the link between red and sex also applies to men,” Elliot said. “For women, the color made a big difference.”

Despite cultural differences related to the color, the findings of women being attracted to men in red were consistent throughout the countries.

The research consisted of seven experiments, some split into two parts, each with a group of between 20 and 57 people aged 19 to 22 years old. Women participated in all the experiments, while men were included as a control group in one.

Women also associated red with higher status, a trend Elliot said is analogous with other primates.

“In chimpanzees, the highest-ranking male turns more red quite dramatically during a competition for primacy,” he explained. “It’s a clear status indicator. Females view that, and they go out of their way to mate with the highest ranking male available.”

The researchers suggested that for men wearing the color may trigger a change in behavior and that something as simple as wearing a red tie could give a more confident business presentation.

SOURCE:  Journal of Experimental Psychology, August 2010.

RELATED STORIES:
Hands-free phones may be unsafe for drivers   Mom’s Poverty, Diabetes Might Raise ADHD Risk in Kids   Moms pregnant with boys may be less forgetful   When words get hot, mental multitaskers collect cool   Ј1m boost for epilepsy care   Why are preemies more likely to develop autism?   Good form can take pain out of raking leaves   ADHD Researcher Helping Japan Implement Programs   Alcohol Has Stronger Impact on Gastric Bypass Patients, Study Finds   Weeding out marijuana: Researchers close in on engineering recognizable, drug-free Cannabis plant   Facial expressions of emotion are innate, not learned, says new stud   Harmful effects seen with repeated ketamine abuse

Comments

[ + Post Your Own ]

Now you're in the public comment zone. What follows is not Armenian Medical Network's stuff; it comes from other people and we don't vouch for it. A reminder: By using this Web site you agree to accept our Terms of Service. Click here to read the Rules of Engagement.

There are no comments for this entry yet. [ + Comment here + ]