For nutrition info, moms like the Web best

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A Web site is a better source of information on nutrition than a video game or printed pamphlet, according to a study of low-income mothers reported in the January issue of the Journal of Nutrition Education and Behavior.

Led by Kami J. Silk, Ph.D., of Michigan State University, East Lansing, the researchers presented 155 low-income mothers with nutrition information in different formats. One group played a video game in which a series of entertaining activities were used to communicate nutrition facts. Other groups received the same information in a Web site format or a printed pamphlet.

Responses suggested that the mothers liked the Web site format best. They paid more attention to information presented on the Web site and understood it better. They were also more likely to say they would go back to the Web site for nutrition information, compared to the video game or pamphlet. “Nutrition literacy” scores were higher for women who viewed the Web site. On follow-up testing two weeks later, mothers assigned to the Web site were no more likely to retain the information than those who saw the other two formats.

Efforts to increase nutrition literacy among low-income families have focused on brochures and other printed materials. Video games seem to be a promising “edu-tainment” approach to communicating health information—the game holds the person’s attention while communicating the health message.

However, the new results suggest that, when it comes to getting nutrition information, mothers prefer a Web site over a video game. The researchers were not surprised by the result: “[R]esearch suggests that Web sites are most often used for information, whereas games represent intellectual challenges.”

While technology is not a “panacea” for health education efforts, “it can perhaps be argued that Web sites are a smart strategy in certain contexts and groups,” Dr. Silk and colleagues write. Video games might be more successful in a younger audience, although this should also be confirmed by research. The researchers conclude, “Future interventions that integrate media need to consider how people use media in addition to what media they use.”

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About the Journal of Nutrition Education and Behavior

The Journal of Nutrition Education and Behavior (JNEB) (jneb.org/), the official journal of the Society for Nutrition Education, is a refereed, scientific periodical that serves as a resource for all professionals with an interest in nutrition education and dietary/physical activity behaviors. The purpose of JNEB is to document and disseminate original research, emerging issues and practices relevant to nutrition education and behavior worldwide.

About the Society for Nutrition Education

The Society for Nutrition Education (SNE) (sne.org/) represents the unique professional interests of nutrition educators worldwide. SNE is dedicated to promoting healthy, sustainable food choices and has a vision of healthy people in health communities. SNE provides forums for sharing innovative strategies for nutrition education, expressing a range of views on important issues and disseminating research findings. SNE members conduct research in education, behavior and communication; develop and disseminate innovative nutrition education strategies; and communicate information on food, nutrition and health issues to students, professionals, policy makers, targeted audiences and the public.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and medical information products and services. Working in partnership with the global science and health communities, Elsevier’s 7,000 employees in over 70 offices worldwide publish more than 2,000 journals and 1,900 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect (sciencedirect.com/), MD Consult (mdconsult.com/), Scopus (scopus.com/), bibliographic databases, and online reference works.

Elsevier (elsevier.com/) is a global business headquartered in Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of Reed Elsevier Group plc (http://www.reedelsevier.com/), a world-leading publisher and information provider. Operating in the science and medical, legal, education and business-to-business sectors, Reed Elsevier provides high-quality and flexible information solutions to users, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier’s ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Contact: Anthony Trioli

215-239-3733
Elsevier

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