Alcohol use in Bollywood movies impacting alcohol use among Indian adolescents

About the World Congress of Cardiology

The World Congress of Cardiology Scientific Sessions (WCC) is the official congress of the World Heart Federation and is held every two years. Through the Congress the World Heart Federation offers an international stage for the latest developments in science and public outreach in the field of cardiovascular health. The WCC places emphasis on the complementary nature of science and public outreach and strives to spread the message that through individual, community and patient-care interventions, the growing epidemic of cardiovascular diseases can be prevented. For more information, please visit:; keep up with the conversation on Twitter using the hashtag #WCC2012Dubai

The Government of India, has funded 483 detoxification and 90 counselling centres country-wide, under the auspices of the National Drug Deaddiction Programme, to treat people with substance abuse disorders. 45% of people seeking treatment in these centres are for alcohol dependence. Most of these are defunct as they received a onetime grant. Paradoxically, the rates of help seeking in these centres are the lowest in states with the highest prevalence of alcohol use and the overall efficacy of treatment programmes provided is low.

The evidence from India is substantial that the direction for policy is to focus on macro environments and make them more conducive to promoting health behaviours than bank on individual behavioural change. But that is hardly likely as state governments publicly recant their beliefs in prohibition and alcohol control and try to extricate themselves from public funding of health care. Private expenditure already accounts for 82% of the total expenditure on health.

The popular media favour lurid descriptions of alcohol related violence and heroic accounts of sporadic, short-lived anti-alcohol agitations by women’s groups. These paradoxically serve to further marginalize the issue and detract from a balanced public discourse. Since the subject is of low priority, funding for research is low; there is little by way of a body of published literature, which can inform public policy, by projecting the socio-economic impact of alcohol misuse on a national scale.

Social aspect organizations of the liquor majors advocating safe drinking and sections of the mainstream English language media extolling the health benefits of alcohol have invaded that space. Hopefully, the impetus for a rational public health approach to alcohol policy will stem from the efforts of non-governmental organizations which are waking up to the sizeable negative impact that harmful alcohol use has on the delivery of their health and development programmes.

About the World Heart Federation

The World Heart Federation is dedicated to leading the global fight against heart disease and stroke with a focus on low- and middle-income countries via a united community of more than 200 member organizations. With its members, the World Heart Federation works to build global commitment to addressing cardiovascular health at the policy level, generates and exchanges ideas, shares best practice, advances scientific knowledge and promotes knowledge transfer to tackle cardiovascular disease – the world’s number one killer. It is a growing membership organization that brings together the strength of medical societies and heart foundations from more than 100 countries. Through our collective efforts we can help people all over the world to lead longer and better heart-healthy lives.


Charanjit Jagait
.(JavaScript must be enabled to view this email address)
World Heart Federation

Page 2 of 21 2

Provided by ArmMed Media